Sephora gives mega boost to micro brands

Beauty giant Sephora is giving prime-time exposure to a handful of indie cosmetics brands that have never appeared on retail shelves. The new initiative, “The Next Big Thing,” was unveiled at Sephora’s biggest-ever store in Times Square, which opened Friday. In addition to staples like Chanel, MAC, Urban Decay and Too Faced, the 16,000-square-foot emporium...

from New York Post https://nyp.st/2M4ymmK